Matthew - You've hit the nail squarely on the cuticle. In Britain the junk food pushers are sponsoring school athletics and telling kids to exercise more, as if what's going into their mouths had nothing to do with it. Just keep selling the poison but give away a few antidotes. I'll pass this on to Andy Smith, who's about to give a paper at the Oxford Food Symposium on "Marketing Junk Food to Children".

John Whiting

www.whitings-writings.com